Woodford Reserve announced today plans to renovate the visitor center at the Woodford Reserve Distillery in Versailles, Kentucky. Brown-Forman (NYSE:BFA) (NYSE:BFB) expects to invest more than $1.5 million in the renovation and modest expansion, including a tasting room, enhancements to the retail space, and aesthetic improvements.
“Since the Woodford Reserve Distillery opened as a tourism destination in 1996, we have seen tremendous growth in the bourbon industry which has led to significant increases in visitors to the distillery,” said Chris Morris, Woodford Reserve Master Distiller. “We believe the interest in bourbon tourism will continue, and we’re enhancing our homeplace to continue providing an engaging visitor experience.”
The enhancements to the Woodford Reserve Distillery homeplace, located off McCracken Pike in Versailles, Kentucky, are expected to begin in November. The plan includes a dedicated tasting room, updates to the retail shop, new displays and furniture, modifications to the entrances and exits, lighting upgrades, improvements to the overall aesthetics, and additional restrooms. Woodford Reserve will receive tax incentives through the Kentucky Tourism, Arts, and Heritage Cabinet’s Tourism Development Act.
Woodford Reserve was introduced in 1996, and the Woodford Reserve Distillery opened in the same year. The number of visitors to the homeplace has grown steadily since its opening with approximately 135,000 visitors during the last year. The most recent expansion project for the homeplace was completed in 2003.
About Woodford Reserve
Woodford Reserve is crafted at the historic Woodford Reserve Distillery in Versailles, Kentucky - the heart of thoroughbred country. Woodford Reserve is a product of the Brown-Forman Corporation, a producer and marketer of fine quality beverage alcohol brands such as Jack Daniel’s, Southern Comfort, Finlandia, Korbel, Tequila Herradura, Sonoma-Cutrer, Chambord, and Tuaca. Please enjoy your bourbon responsibly. For more information on Woodford Reserve, visit
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Woodford Reserve Distiller’s Select Kentucky Straight Bourbon Whiskey, 45.2% Alc. by Vol., The Woodford Reserve Distillery, Versailles, KY ©2013