Continuing its support of the next generation of Team USA, Citi today announced a $500,000 donation to the United States Olympic Committee to launch the Every Step of the Way® program for the Sochi 2014 Olympic and Paralympic Winter Games. Launched in 2012, Every Step of the Way benefits U.S. Olympic and Paralympic hopefuls and athletes of all ages in communities across America. Following the program’s success in 2012, Citi is passing the torch to a new team of Citi athletes and extending the program through 2014, donating a total of $1 million to the U.S. Olympic Committee since 2012.
Citi CEO Michael Corbat along with Team Citi athletes Dan Jansen, Picabo Street and Rico Roman present a check to United States Olympic Committee CMO Lisa Baird to launch the Citi Every Step of the Way program in New York City. (Photo: Business Wire)
“Citi is proud to support Team USA through 2016 while providing much needed support for the future success of the next generation of Olympic and Paralympic hopefuls,” said Citi CEO Michael Corbat. “Giving every American the chance to support the U.S. Olympic and Paralympic Teams is a great way to share the Olympic spirit with clients, fans and communities across the country.”
“We are thrilled that Citi is continuing its Every Step of the Way program through the Sochi 2014 Games,” said Lisa Baird, USOC chief marketing officer. “Citi’s program creates a lasting impact by enabling the next generation of U.S. hopefuls and athletes to thrive, and giving fans a meaningful way to connect with Team USA.”
A sponsor of Team USA and the USOC through 2016, Citi developed Every Step of the Way in 2012 to help fund U.S. Olympic, Paralympic and community programs that inspired Team Citi athletes. In 2012, Citi provided funding to after-school and recreational sport programs giving athletes equipment and access to tennis and soccer camps, track & field training, gymnastics competitions and life-saving swimming lessons.