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Boingo Wireless (NASDAQ: WIFI), the leading DAS and Wi-Fi provider that serves consumers, carriers and advertisers worldwide, today announced that Memphis International Airport (MEM) has selected the company as the airport’s wireless provider after a competitive RFP process.
Memphis International Airport chose Boingo to design, build and manage the airport's first cellular Distributed Antenna System (DAS), and Boingo will continue to provide enhanced public Wi-Fi services for the airport, including a free Wi-Fi option.
The Boingo DAS network will provide improved cellular voice and data coverage and capacity throughout the airport terminals, ground transportation center and surrounding areas, eliminating cellular "dead zones" and enhancing the passenger experience. Boingo’s neutral host approach to DAS and Wi-Fi ensures network availability to all wireless carriers and the best possible connectivity experience to their customers.
Per the terms of the new agreement, Boingo will soon offer tiered Wi-Fi services to meet the needs of Memphis International’s travelers. The company will offer free ad-supported Wi-Fi to all passengers, enabling them to get online quickly and easily to check email, share via social media, and stay entertained during their travels. Boingo Media, Boingo’s advertising and sponsorship services group, will manage Wi-Fi advertising sales and support for the airport, helping to offset the costs of providing the free Wi-Fi service.
Boingo will also offer premium Wi-Fi service options for travelers with data intensive demands such as streaming video or uploading large files. The new tiered Wi-Fi services are slated to launch in Q4 2013, in time for the holiday travel season.
“Boingo understands the needs of today’s connected travelers and the airports that serve them. We’ve developed new technologies and flexible offerings to meet the changing market demands and budget constraints that our venue partners face,” said Zack Sterngold, vice president of business development for Boingo Wireless. “Boingo has the unique ability to act as a ‘one-stop shop’ for airports like Memphis International, from the deployment of a carrier-grade DAS system, to managing the complexity of a tiered Wi-Fi network, to providing advertising services that help the airport’s bottom line.”