Pandora (NYSE: P), the leading internet radio service, today announced Hollywood Records recording artist and actress Bridgit Mendler as the latest to headline Pandora Presents, the company’s series of live, personalized concerts. Through strategic partnerships with General Mills BFAST, Debrox and Trolli, the performance will be brought to fans free of charge and will take place at The Americana at Brand in Los Angeles on Saturday, October 26. Hosted by recording artist Asher Monroe, the special event is open to the public and will also include a performance by Jake Miller.
Pandora Presents is a free concert series designed to connect fans with artists they love in a live setting. Pandora has the unique ability to determine the artist for each city by analyzing the musical preferences of local listeners. Invitations to this special event were extended to a group of Pandora listeners identified as fans of Bridgit Mendler and similar artists through stations they have created.
“With more than 70 million passionate listeners tuning in each month, Pandora is continually creating new ways to deliver custom events that provide unique opportunities for established and emerging artists to connect with their fans,” said Tommy Page, Head of Music Partnerships. “Pandora has the ability to customize each event, and for the first time, we are hosting this concert outdoors in a large, public venue to connect Bridgit with her growing fan base.”
Bridgit Mendler said, “I'm so excited to be performing at this Pandora Presents concert. Pandora has been a great platform for fans to discover my music and to share with them the stations and music that I love.”
Bridgit Mendler fans can RSVP and access exclusive, original content at the Pandora Presents hub-page, including behind-the scenes videos, a mixtape and a free download of her single “Ready or Not”:
Pandora (NYSE: P) gives people music and comedy they love anytime, anywhere, through connected devices. Personalized stations launch instantly with the input of a single "seed" - a favorite artist, song or genre. The Music Genome Project
, a deeply detailed hand-built musical taxonomy, powers the personalization of Pandora
internet radio by using musicological "DNA" and constant listener feedback to craft personalized stations from a growing collection of hundreds of thousands of recordings. Tens of millions of people turn on Pandora every month to hear music they love.