MIAMI, Oct. 24, 2013 /PRNewswire/ -- (Big Time Media/SBS)---Digital media leader SBS Interactive the division of digital and social media from Spanish Broadcasting System, Inc. (SBS) (Nasdaq: SBSA) has expanded its Latino market influence with the launch of Lexus (VidaLexus) branded streaming station on desktop and mobile, (Android & iPhone) targeting Latino Americans. Lexus (VidaLexus) branded streaming station serves as a Latino entertainment and music hub.
"We've built a reputation for launching and growing brands presence in the Latino community. SBS Interactive continues enhancing the user experience via content, technology, music and entertainment," said Andrew Polsky, VP of SBS Interactive. "VidaLexus streaming station extends our reach in the growing Latino community, allowing us to provide our content expertise and digital services to a broader urban audience."
"We're thrilled to have partnered with Walton Isaacson in launching the Lexus campaign during Hispanic Heritage Month. They actually get it and understand the importance of engaging with the Latino audience with culturally relevant content and branded entertainment," said Max Ramirez Digital Sales Manager of SBS Interactive. "Lexus recognizes the value of ensuring our listeners and readers can access our content anytime, which led them to partner with us to launch VidaLexus on the desktop and mobile, (Android & iPhone)."For an exclusive look into how Lexus continues to celebrate Latino culture, visit www.vidalexus.com or visit the branded station www.lamusica.com/sbs-lexus.php About Spanish Broadcasting System, Inc. Spanish Broadcasting System, Inc. is the largest publicly traded Hispanic-controlled media and entertainment company in the United States. SBS owns and/or operates 21 radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, airing the Tropical, Mexican Regional, Spanish Adult Contemporary and Hurban format genres. SBS has 3 of the top 6 Spanish-language stations in the nation including the #1 Spanish station in America, WSKQ-FM in New York City (WPAT is ranked #3 and KLAX is ranked #1). The Company also owns and operates MegaTV, a television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and Puerto Rico. SBS also produces live concerts and events throughout the country and operates LaMusica.com, a bilingual Spanish-English online site providing content related to Latin music, entertainment, news and culture. The Company's corporate Web site can be accessed at http://www.spanishbroadcasting.com. Share and follow using hashtag #vidalexus twitter handle @Lexus @SBSInteractive www.lamusica.com www.spanishbroadcasting.com IPhone -Download Lamusica App Android -Download Lamusica App