This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

National School Supplies Company Launches New ECommerce Store On The IAPPS Commerce Platform

Stocks in this article: BLIN

BURLINGTON, Mass., Oct. 24, 2013 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (Nasdaq:BLIN), The Digital Engagement Company™, today announced that a leading provider of innovative and affordable writing supplies for school, home, and office launched their new eCommerce web store on Bridgeline Digital's iAPPS Commerce platform. Catering to teachers, parents and office administrators, the new web store empowers their corporate marketing team to manage and control their entire digital engagement and eCommerce strategy in a single, unified framework.

With nationwide eCommerce sales growing rapidly and expected to reach $262 billion by the end of 2013, the company felt it was imperative to bolster the effectiveness of their web store capabilities to capitalize on this ever expanding channel. iAPPS Commerce enables the writing supplies provider to easily manage initiatives critical to eCommerce success including product details, inventory levels, customer relations and account information, shipment tracking, and real-time reporting.

With the award-winning iAPPS platform, the customer is able to increase conversion rates with the seamless user experience offered by iAPPS Commerce, publish and edit web content with iAPPS Content Manager, manage distribution lists and execute local marketing initiatives with iAPPS Marketier, and oversee the effectiveness of their web strategies through iAPPS Analyzer.

In addition to iAPPS' deeply integrated platform and extensive out-of-the-box capabilities, the website development also included user experience design and custom functionality through the integration of third-party resources like ERP software and eCommerce personalization tools like MyBuys. Additionally, Bridgeline developers created a customized rewards program that automatically offers incentives options like coupons, discounts, or free shipping to customers based on their overall purchasing behavior.

"Bridgeline is ecstatic to launch another outstanding eCommerce website that integrates our elite capabilities in Content Management, eMarketing and analytics," said Thomas Massie, Bridgeline's Chief Executive Officer. "This launch is further validation of the iAPPS platform as a premiere solution for all types of companies looking to grow their eCommerce businesses."

1 of 2

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 18,053.71 +23.50 0.13%
S&P 500 2,088.77 +6.89 0.33%
NASDAQ 4,806.8590 +33.3870 0.70%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs