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The New York Times To Offer Newsstand Readers Four Weeks Of Free Digital Access Through Special Promotion

The New York Times ( NYTimes.com) today announced plans for a first-ever national promotion that will offer a free four-week Web + Smartphone digital subscription to readers who purchase a newsstand copy of The New York Times newspaper on Sunday, Nov. 3.

Each copy sold on newsstands on Nov. 3 at more than 50,000 retailers across the country, including most Starbucks locations, will include a sticker with a coupon code for the free access offer.

“We want to give our newsstand readers the opportunity to try out a digital subscription at no charge so they can explore, discover and experience our vast amount of digital content with ease,” said Yasmin Namini, senior vice president, chief consumer officer, The New York Times. “With four weeks of free access, readers will be able to truly experience NYTimes.com on the Web and on our smartphone apps across all sections including articles, slideshows, video, multimedia interactives and infographics.”

Users must already be registered on NYTimes.com or provide an email address to register to activate the offer code. No credit card is required. Codes must be activated within seven days.

The New York Times offers three digital subscription plans for unlimited access to NYTimes.com. Details and pricing for these plans are available at www.NYTimes.com/Access.

About The New York Times Company

The New York Times Company (NYSE:NYT), a leading global, multimedia news and information company with 2012 revenues of $2.0 billion, includes The New York Times, the International New York Times, The Boston Globe, NYTimes.com, BostonGlobe.com, Boston.com and related properties. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news and information.

Copyright Business Wire 2010

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