PORTLAND, Ore., Oct. 24, 2013 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced it has expanded its measurement agreement with Outdoor Channel to include Rentrak's Advanced Demographics currency for automotive and retail shopping insights.
As the first cable network to subscribe to Rentrak for its ratings currency, Outdoor Channel has utilized Rentrak's industry-leading TV measurement service to gain insight on audience viewing patterns for more than four years. With the new agreement, Outdoor Channel will take advantage of Rentrak's automotive and MasterCard retail ratings.
"Building upon our success in delivering a passionate and highly engaged audience, we are looking forward to delivering even more precise measurement to our advertising partners through Rentrak's automotive and MasterCard spend currency," said James Alexander, vice president of consumer insights and analytics at Outdoor Channel. "This advanced tool will allow us to capitalize fully on our top-ranked content and loyal viewership base.""We are privileged to expand our relationship with Outdoor Channel," said Chris Wilson, president of national television at Rentrak. Rentrak's television ratings service is the only fully-integrated system of detailed satellite, telco and cable TV viewing information from more than 25 million TVs nationwide including granular information for TV stations in all 210 markets projected to the US population. About Outdoor Channel Taking viewers across America and around the world on unparalleled adventures since 1993, Outdoor Channel is America's Leader In Outdoor TV. Dedicated to the outdoor lifestyle and conservation, the independent cable network is a division of Kroenke Sports & Entertainment, LLC and provides a complete spectrum of riveting hunting, fishing, shooting and adventure entertainment. Outdoor Channel is received by 39.1 million U.S. households – the largest outdoor TV footprint in the country – and is available in more than 50 countries internationally. Outdoor Channel can be viewed in HD and is accessible by broadband and mobile platforms. For program times and other information, visit www.outdoorchannel.com. Follow us on Twitter and on Facebook, and download our iPhone and iPad app.