This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Women Take Tech's Offer to Hit Work 'Restart' Button

SAN DIEGO (TheStreet) -- Stacey Sargent spent nearly two years trying to get her book to print through traditional methods.

She wrote a book proposal and searched for an agent and a publisher willing to take on the project.

When that approach didn't pay off, Sargent didn't give up.

"At a certain point I stopped and said, 'I feel so compelled about this message, I just want to write the book,'" says Sargent, CEO of Connect Growth and Development, a coaching company she founded in 2005. "So I researched how you self publish, went to some online forums and taught myself."

Must Read: It Costs a Lot When the Kids Move Back In

Two weeks ago, Sargent's first book -- Inner Critic Inner Success: Claiming Your Success While Taming Your Critic -- went live on Amazon (AMZN). It will available on Kindle in a few weeks.

"Technology has moved publishing to a place that is more accessible to a wider group of people," Sargent says. "I would never have a book out there if I had gone the traditional route, through an agent and publisher. But I'm a women who is passionate about things, and technology allows me to match pace with the things I am passionate about and get my message out there right now."

Sargent is just one example of technology helping female entrepreneurs along the road to success, and self-publishing a book is just one way technology plays a role in Sargent's professional life.

In 2005, Sargent left a high-paying job as a project manager at Microsoft (MSFT) to start her company, which provides leadership and culture programs and coaching for clients such as Amazon, Raytheon (RTN), Expedia (EXPE), Bungie, Moz and BigDoor. Sargent also does individual coaching for private clients. And often, she will do that coaching via Skype for clients all over the world.

"Because of technology, my business isn't limited to where I live anymore," Sargent says. "As an entrepreneur, I can reach anybody, anywhere."

Technology is helping women break down traditional barriers, find the appropriate audiences and customers for businesses, promote those businesses, publish books and even raise money to fund businesses through crowdsourcing.

While the same technology is available to all, business coach and strategy consultant Kate Purmal says that its leveling of the business playing field has benefited women to an extraordinary degree: Women are starting businesses 2-to-1 over men, she says.

1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $93.64 -0.11%
FB $118.57 0.84%
GOOG $698.21 0.75%
TSLA $241.80 0.43%
YHOO $36.53 -0.19%


Chart of I:DJI
DOW 17,891.16 +117.52 0.66%
S&P 500 2,081.43 +16.13 0.78%
NASDAQ 4,817.5940 +42.2360 0.88%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs