- A touchscreen storefront display that allows Guests to interact with the brand by playing and exploring the latest Build-A-Bear Workshop furry friend collections.
- An interactive “Love Me” station that enables Guests to customize their stuffed animals by giving personality traits such as brave, silly and smart to the red satin heart which is added to their animal at the “Stuff Me” station.
- A “Hear Me” station where popular music and special sounds can be added to personalize their stuffed animal. Guests can also record their own voice to further personalize their stuffed animal.
- The “Fluff Me” station where customers can play with a sensory effects digital bath tub with virtual bubbles.
- The “Name Me” station which allows Guests to reveal the personality traits and customized features that were added to their stuffed animal throughout the bear-making process. At “Name Me,” Guests also create a one-of-a-kind birth certificate to take home with their new furry friend.
Build-A-Bear Workshop® Opens Newly Imagined Store At FAO Schwarz® Fifth Avenue In New York City
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