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Goodyear Launches National Car Care Clinics

Stocks in this article: GT

AKRON, Ohio, Oct. 23, 2013 /PRNewswire/ -- October is Fall Car Care Month—a perfect time for motorists to make sure their vehicles are ready for the winter weather ahead. But for many, a lack of knowledge about basic automotive maintenance can make servicing their vehicle an intimidating task.

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To help better educate consumers on the importance of vehicle maintenance, The Goodyear Tire & Rubber Company (NASDAQ: GT) will host regularly scheduled car care clinics across its national network of more than 600 Goodyear Auto Service Center locations.

The clinics are free and open to the public, and educate drivers on a variety of maintenance-related topics, including:

  • Tire Care: learning the basics of tire wear, maintenance, inflation and how to change a flat tire;
  • Under the hood: demonstrations on how to check your vehicle's fluids and inspect belts and hoses;
  • Electrical: inspecting lights, changing fuses and jump-starting a battery;
  • Under the body: a detailed explanation of items under the vehicle, such as shock absorbers, brakes and exhaust systems.

"Everyone can benefit from a basic understanding of automotive maintenance," said John Peer, vice president and general manager, Goodyear Retail. "Goodyear is committed to helping drivers understand how their vehicles work. We believe the more informed the consumer, the better the car care experience will be for everyone involved."

To help promote this effort, Goodyear has teamed up with the Car Care Council—a non-profit organization operated by the Automotive Aftermarket Industry Association (AAIA). Created to help car owners take a proactive role in maintaining their vehicles, the Car Care Council is a leader in educating consumers on automotive care.

"The Car Care Council is extremely pleased to work with Goodyear in hosting car care clinics at its retail outlets across the country," said Rich White, executive director, Car Care Council. "Goodyear's goal of educating consumers about the importance of automotive service and maintenance reinforces the ongoing efforts of our 'Be Car Care Aware' consumer education campaign."

According to Peer, regular automotive maintenance is an important factor in both vehicle safety and reliability. And, when consumers are more educated about the type of maintenance their vehicle needs, they'll feel more confident in their automotive service decisions.

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