Trulia (NYSE:TRLA), a leading online marketplace for home buyers, sellers, renters, real estate agents and brokers, today announced a new partnership with the North Alabama Multiple Listing Service (NALMLS) to directly syndicate home listing data to Trulia’s popular website. With this direct agreement, members of the NALMLS maintain control of their data while knowing listings are being accurately displayed on the Trulia website. With Trulia’s continuous data cycle, information such as property status is updated every 10 minutes, ensuring homebuyers are seeing the most updated listing information when they find these listings on Trulia.
“Over the past few years the proliferation of inaccurate and stale data through third-party sites has been a major concern for our members and their clients,” said Kipp Cooper, CEO of the Huntsville Area Association of REALTORS® and its subsidiary the North Alabama Multiple Listing Service (NALMLS). “This is why we took the very bold step of discontinuing our previous data feed on September 15th, 2013 and chose to enter into MLS Direct Syndication™ agreements with major third-party sites through the help of our MLS Direct Syndication™ partner Bridge Interactive Group.”
“We were thrilled to have Trulia as our first data subscriber and will be working closely with them and our members to roll out the benefits and tools that our direct syndication agreement will provide,” said Cooper. In addition to ensured listing accuracy and prominent display of the Listing Agent for each property, NALMLS members will receive added exposure to Trulia’s audience of 35 million transaction-ready buyers and sellers to help them generate more leads, and will have access to Trulia’s best-in-class tools to help them build their online reputation and run their business more efficiently.
“Our agreement with NALMLS is a perfect example of how Trulia can partner with the MLS to protect their data while empowering their broker members. By providing a direct feed of listing data, NALMLS maintains direct control over its data while making listings accurately available to our valuable audience of homebuyers and generating valuable leads for their members,” said Alon Chaver.