October 23, 2013
Procare Health launched its marketing, sales, and distribution company earlier this year to help life science organisations increase their share of the women's health market and improve profitability. A recent five-year deal with a leading multinational pharmaceutical enterprise has given Procare the exclusive right to promote the company's products in the Spanish healthcare market. Procare needed a customer relationship management (CRM) solution that could be easily adapted and scaled to satisfy its customers' varying requirements, giving the company a competitive advantage. The company turned to Veeva Systems for its flexible, multitenant cloud-based CRM platform and reputation for developing some of the most advanced solutions on the market, including Veeva iRep, the company's combined CRM and closed-loop marketing application for the Apple iPad.
"As a start-up venture with a lot to prove, we needed an innovative, feature-rich solution that would allow us to deliver the kind of edge our clients demand," said Yann Gaslain, founding partner and managing director at Procare Health. "Veeva gives us that advantage with a comprehensive suite of applications that provide cutting-edge features using the most relevant devices across all channels."
With Veeva iRep, insights from the field are available in real-time so they are immediately actionable. This also gives management access to up-to-date customer information for complete visibility of all customer interactions with reps in the field. "It's a window that gives us the opportunity to improve sales and marketing efforts earlier, and enable our clients to achieve their commercial goals faster," added Gaslain. Procare provides pharmaceutical companies with outsourced sales support for limited engagements, making it imperative to find an agile CRM that could be easily adapted for each customer's unique needs. The solution also had to be fast to deploy, allowing Procare to provide its customers a fully functional system right out of the box that would be easily configurable to meet the specific needs of any client quickly. Procare deployed Veeva CRM in just four weeks, dramatically increasing its sales and marketing effectiveness.