Over the last 12 months in particular, the ecosystem has become highly fragmented with less distinction between the traditional roles of a video ad platform/exchange and a video ad network. "The market for video programmatic ad buying is now relatively mature in Australia by global standards. Strong growth is occurring across all industry verticals, in particular business and finance. Two years ago Australia lagged the US market significantly," finished Harpur.Frost & Sullivan's Australian Online Video Market 2013 report forms part of the Frost & Sullivan Australian Digital Media program. All research services included in this subscription provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants. Interviews with the press are available. If you are interested in more information on this study, please send an e-mail with your contact details to Donna Jeremiah, Corporate Communications, at email@example.com.
Frost & Sullivan: Australian Online Video Market Poised For Very Strong Growth With 31% CAGR To 2018
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