DETROIT, Oct. 22, 2013 (GLOBE NEWSWIRE) -- Compuware Corporation (Nasdaq:CPWR), the technology performance company delivering a new generation of application performance management (APM), today announced ' Maximize the Rush,' a practical, best practices program to help companies plan and manage peak online events. This may include sporting events, back to school, sales events and the upcoming 2013 holiday shopping season.
Ad and sales revenue generation for companies with an online presence is at a maximum during peak periods, but it is also the time that has the greatest potential for site slowdowns and failures. The 'Rush' program offers exclusive access to resources, best practices and advice from Compuware customers and performance experts year round so companies can master any peak event to ensure brand and revenue are maximized during their most critical business seasons.
In addition to providing inside knowledge on best practices for mobile and web application performance for performance experts, production operators and application owners, the Maximize the Rush program includes a step-by-step guide to help companies prepare for peak event performance, ensure flawless execution during the peak event and quickly analyze results afterwards."On my list of eCommerce nightmares, a slowdown or crash during a peak online event is right at the top" said Mike Austin, Director of E-Commerce, Rooms To Go. "Knowing that Compuware APM developed a program to ensure the success of these peak events is good news for me and other online retailers. We're putting the Rush program into our holiday playbook." Compuware APM has been ranked the top web performance monitoring solution for the largest online retailers in the U.S. for seven consecutive years and serves more customers on the Internet Retailer 500 than any other vendor including nine of the top ten online retailers. "How a company's site performs during a peak period, whether it be Black Friday, Cyber Monday, tax season, back to school or simply an annual sales event, has a huge direct impact on their brand and revenue. It is also when they can learn the most about their customers – where they are, how they are interacting with their digital presence, and their buying behavior," said Blair Drenner, Vice President of Solution Strategy for Compuware's APM business unit. "Companies not only need the easiest and most comprehensive APM solutions but a framework and the expertise to help them prepare for their peak periods."