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Media Advisory - Live From "TestFest" - Day One

Consumer Alert

NIAGARA FALLS, ON, Oct. 21, 2013 /CNW/ - What do 174 brand new vehicles, 80 automotive journalists and the Niagara Parks Commission have in common?   The answer:   the 26 th "TestFest" staged annually by the Automobile Journalists Association of Canada known within the industry by its acronym AJAC.

The top automotive journalists from all across Canada gather for a five-day test-drive evaluation of brand new vehicle models. This year, the event is hosted by the Niagara Parks Commission in Niagara Falls, Ontario.

Janice Thomson, chair, The Niagara Parks Commission said, "The Niagara Parks Commission (NPC) is pleased to host the Automobile Journalists Association of Canada (AJAC) at Legends on the Niagara Golf Course this week for TestFest.   NPC is proud of the efforts made by staff to ensure AJAC could remain in Niagara when their previous venue became unavailable.  The alternate use of our golf course at a time when the golf season is drawing to a close is a mutually beneficial opportunity to both partners. NPC looks forward to showcasing the golf course and the rest of the beautiful parklands this week as part of TestFest."

The point of the journalists' evaluation is to select the best new vehicles in various categories such as "Best New Family Car" or "Best New Luxury Car".  The comparative data generated by the journalists is then passed on to consumers for their use as a resource buying guide.

Our journalists drive every vehicle back-to-back on the same day, under the same conditions (yes - even rain).  They use public roads so that the information passed on to the consumer is relevant to everyday life.

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