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Gartner Positions Informatica As A Leader In 2013 Magic Quadrant For Master Data Management Of Customer Data Solutions

Redwood City, Calif., Oct. 21, 2013 (GLOBE NEWSWIRE) -- Informatica Corporation (Nasdaq:INFA), the world's number one independent provider of data integration software, today announced that Gartner, Inc., a leading IT research and advisory firm, has positioned Informatica as a leader in its October 2013 Magic Quadrant for Master Data Management of Customer Data Solutions report.

The complete report, including the quadrant graphic, is available at http://www.informatica.com/us/magic-quadrant-MDM .

Bill O'Kane, Research Director at Gartner, et al. of the report, wrote, "The ability to create, maintain and draw on a single, trusted, shareable version of customer master data is increasingly seen as an essential requirement in commercial and noncommercial organizations to support business processes and business decision making."

According to the Gartner report, "The MDM of customer data solutions market segment grew healthily in 2012. New acquisitions and integrations of prior acquisitions by the Leaders have continued, and several visions for linking MDM and social data have emerged."

Additionally, the report notes that, "Investment in MDM of customer data solutions continues to occur across all industries, including the government sector. Service industries (such as financial services and healthcare) and governments tend to focus on the customer data domain (except for some sectors of financial services that deal heavily with securities), whereas product-oriented industries tend to be interested in a wide set of data domains (such as product, supplier and customer). There is global interest and investment in MDM of customer data solutions, mainly by large enterprises."

Informatica MDM uses a flexible business model-driven MDM approach to address customers' unique business requirements. This proven multidomain MDM approach improves operations by empowering business users with consolidated and reliable business-critical data - such as customers, products, channel partners, suppliers - and the relationships among them.

Dennis Moore, senior vice president, Master Data Management, Informatica, said, "In the past few years, enterprises have learned that better quality master data equates to better results in the business. We feel Informatica's leadership in MDM, recognized once again by Gartner, enables our customers to serve their customers better, introduce products faster, achieve their supply chain goals, and make better decisions."

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