This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Ericom Selects Insightera To Optimize Its Conversion Funnel With Customer-centric, Personalized Interactions





SAN MATEO, Calif., Oct. 21, 2013 /PRNewswire/ --  Insightera, provider of the leading real-time B2B targeting and personalization platform, announced today that Ericom has selected Insightera to leverage it's big data predictive analytics to create a personalized, customer-centric approach and optimize its conversion funnel for potential customers in more than 45 countries.

Ericom, a global leader in application access and desktop virtualization solutions with a worldwide customer base, is aiming to increase their qualified lead generation and engage their diverse audience with a more meaningful and personalized experience, making each interaction count.

Insightera's platform identifies Ericom's onsite prospects based on behavior and verticals, and presents optimized content recommendations to prospects in real-time based on behavior, firmographics and predictive analytics. The result is more relevant content for prospects, higher engagement rates and a boost in qualified lead generation.

"When inbound prospects visit our online channel, every interaction matters," said Ilan Paretsky, Ericom's Vice President of Marketing. "Insightera's real-time technology identifies prospect intent and potential based on behavior or vertical and automatically creates a personalized experience by utilizing our existing case studies and videos to optimize our conversion funnel. Over 25% of prospects engaged by Insightera have turned into leads."

About InsighteraInsightera is the first learning B2B personalization software. Insightera helps marketers monetize their big data and capitalize on their existing assets by personalizing onsite experience based on real-time discovery of prospects' industry, location and digital journey. By utilizing big data and predictive analytics, Insightera continuously improves ROI, auto-tuning campaigns and adjusts content accordingly to both known and anonymous prospects. Insightera's software works with any CMS, using any content, requiring zero IT. Insightera was founded in 2009 and is headquartered out of Palo Alto, CA with an R&D Center in Tel Aviv, Israel. Visit Insightera at http://www.insightera.com and join the conversation on LinkedIn at http://www.linkedin.com/company/insightera.

About EricomEricom Software is a leading global provider of Application Access and Virtualization Solutions. Since 1993, Ericom has been helping users access enterprise mission-critical applications running on a broad range of Microsoft ® Windows ® Terminal Servers, Virtual Desktops, legacy hosts and other systems. With offices in the US, UK, EMEA, India and China, Ericom also has an extensive worldwide network of distributors and partners. It has an expanding customer base of more than 30 thousand strong, with over 7 million installations. For more information about Ericom and its products, please visit: http://www.ericom.com

SOURCE Insightera

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,053.75 -68.26 -0.40%
S&P 500 1,990.91 -9.21 -0.46%
NASDAQ 4,547.86 -21.7610 -0.48%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs