Designkitchen announces that its work for industrial gases company Praxair, Inc. received the Web Marketing Association’s 2013 WebAward for Outstanding Achievement in Web Development. It won in three categories: “B2B Standard of Excellence”, “Manufacturing Standard of Excellence” and “Other Standard of Excellence”.
Praxair had required a reorganization of content to accommodate the needs of prospective and current customers as well as investors and job seekers. In collaboration with Praxair’s Web team, Designkitchen redesigned Praxair.com with features such as a comprehensive mega menu and improved site search. Users can now easily access information about the company’s products, solutions and applications with fewer clicks, getting to what they’re looking for more quickly.
“The redesigned site exceeded our goals to provide our diverse audiences with the information they need, when they need it and from any device they choose. It provides a wealth of information about our business, products, applications, and services as well as the industries we serve,” said Sue Neumann, Praxair’s vice president, corporate communications and PR. “Ultimately, this helps us achieve our goal of communicating how Praxair is making our planet more productive.”
“We’re proud to have won! It testifies to the seamless collaboration between our teams,” said Gabe Dorosz, vice president of strategy and development at Designkitchen. “We focused on creating best-in-class user experience, and it enhanced Praxair’s brand online and drove business results through highly improved SEO rankings, visits and conversions.”About Praxair Praxair, Inc., a Fortune 250 company with 2012 sales of $11 billion, is the largest industrial gases company in North and South America and one of the largest worldwide. The company produces, sells and distributes atmospheric, process and specialty gases, and high-performance surface coatings. Praxair products, services and technologies are making our planet more productive by bringing efficiency and environmental benefits to a wide variety of industries, including aerospace, chemicals, food and beverage, electronics, energy, healthcare, manufacturing, metals and many others. More information about Praxair, Inc. is available at www.praxair.com. About Designkitchen Designkitchen is a creative digital agency and part of Wunderman, a subsidiary of Y&R (WPP). Designkitchen offers services in digital strategy, content strategy and development, mobile Web and app development, social campaign creation and management, website design and development, video production and motion graphics, digital out-of-home, SEO, and web analytics.