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Cintas Study Finds Two Thirds Of U.S. Adults Would Not Return To A Business Where Their Personal Information Was Stolen

Stocks in this article: CTAS

If you would not return to a business that lost your confidential information, such as Social Security number or credit card number, you’re not alone. A recent study commissioned by Cintas Corporation (NASDAQ: CTAS) and conducted online by Harris Interactive ® revealed that two thirds of U.S. adults would not return to a business if their personal information was stolen. The research, conducted in August among 2,061 adults ages 18 and older, provides insight into what types of businesses consumers would most likely stop patronizing if their confidential information was stolen.

“With every data breach comes a cost, including lost productivity, a damaged reputation, and most importantly, decreased revenue when customers take their business elsewhere,” said John Otten, Marketing Manager, Cintas. “This research confirms that by failing to make security a priority, businesses can discourage once-loyal customers from returning. It could also stop potential customers from ever patronizing your business.”

When asked which types of organizations patrons would stop doing business with if their personal data were compromised, U.S. adults reported:

  • 55 percent would change banks
  • 46 percent would switch insurance companies
  • 42 percent would go to a different drug store/pharmacy
  • 40 percent would get a new doctor or dentist
  • 39 percent would get a new lawyer
  • 38 percent would donate to a different charity/non-profit organization
  • 35 percent would not return to their hospital
  • 24 percent would no longer donate to their alma mater or another educational institution they attended

“Businesses must be proactive in protecting data by using secure document management solutions that guard confidential business, employee and customer information,” Otten added. “By partnering with a document management provider, companies can implement a customized, secure solution that will help ensure information is protected at all times.”

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