LOS ANGELES, Oct. 21, 2013 /PRNewswire/ -- Creative Channel Services (CCS), a leading provider of retail performance solutions for many of the world's top consumer brands and retailers, has announced the expansion of its successful CyberScholar ® platform into Canada.
"With the launch of CyberScholar into new geographies we're seeing significant growth in sales associate participation. Manufacturers and brands seeking competitive advantage, to grow their product awareness and accelerate sales, are actively engaging with CCS to use our platform in Canada," said Justin M. Bell, vice president Global Markets. "CCS has just released a multi-language product information and brand engagement site for a key partner."
For more than 15 years, CCS has driven sales performance for dozens of leading brands and retailers in multiple product categories, including consumer electronics, mobile, automotive, and appliances products through its CyberScholar retail performance solution, the dominant resource for retail associates in the United States. By delivering product knowledge and developing one-to-one relationships with retailers' frontline employees, CCS' proprietary solutions have been proven to directly drive sales increases of 30%-60% for brands and retailers. Using the CCS retail marketing platform, retailers rapidly update their sales associates on new products and technologies in their stores, creating a shopping experience that associates their brand with well trained store associates and gets traffic into their stores.
In a recent survey*, CCS found that many Canadian retail salespeople are actively seeking relevant product information but are forced to search for their own training from a disparate selection of resources with the top two being manufacturer websites (20%) and box labels (22%). Partnering with brands and retailers, CCS' CyberScholar platform provides Canadian retail associates with a primary go-to resource for building their knowledge and passion for products and technologies from leading brands.