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TheStreet Open House

1-800-Flowers® Franchise Convention Draws Record Attendance

Stocks in this article: FLWS

CARLE PLACE, N.Y., Oct. 21, 2013 /PRNewswire/ -- As it did last year, this year's 1-800-Flowers National Franchise Convention again attracted more attendees than it ever has before, continuing the event's reign as the floral industry's largest franchise meeting.  Held September 29-October 1, 2013 at the Venetian Las Vegas resort hotel & casino, the convention brought together hundreds of florists and other floral industry professionals from across the United States.

(Logo:   http://photos.prnewswire.com/prnh/20131021/NY00437LOGO)

With its theme "Celebrating Community – Achieving Success Together," the convention emphasized collaboration, focusing on opportunities for retail florists to grow their businesses while underscoring the resources 1-800-Flowers provides as the industry's largest franchise organization.  "The highly talented and dedicated florists throughout our franchise family have a unique way of connecting with the communities they serve, building lasting relationships, and delivering smiles to the special people in their customers' lives," said Chris McCann, President of 1-800-FLOWERS.COM. "We are committed to working closely with each of our franchisees, reaching new heights of success together by sharing ideas, offering truly original products, providing creative marketing support, and remaining on the cutting edge of technology with such innovations as award-winning mobile apps designed to engage consumers and drive business to our franchised flower shops."

Complementing the growth of its franchise community, 1-800-FLOWERS.COM continues to set the floral industry pace in redefining gifting. An example is the FruitBouquets SM collection of carved fresh fruit arrangements which increasing numbers of 1-800-Flowers franchisees throughout the country are now offering their customers as a delicious and thoughtful gift experience.

Highlights of the 2013 1-800-Flowers Franchise Convention included presentations from internationally renowned experts who provided insights on everything from imaginative floral design, to maximizing employee performance, to optimizing social media.  The event also featured a 12,000 square-foot trade fair showcasing the latest products and accessories.

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