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Amazon.com (NASDAQ: AMZN) today announced that this holiday season, thousands of third-party sellers will have the opportunity to participate in the holiday deals promotion program. Third-party sellers on Amazon will be invited to offer holiday deals that will be featured on the Amazon holiday deal pages, including the popular Today’s Deals page. The holiday deals from sellers will be appearing on high customer traffic merchandising pages which highlight limited time discounts on hot holiday items exclusively from sellers.
“It will now be easier than ever for our millions of customers to find popular and unique holiday products from our sellers,” said Peter Faricy, VP for Amazon Marketplace. “We know that customers expect to find the lowest prices on Amazon and love browsing the holiday deal pages for great bargains. We are excited that for the first time ever our sellers will be able to showcase their unique and high quality items on the holiday promotion shopping pages.”
“Our Gold Box Deal promotion earlier this year was an outstanding success. We listed a popular camera at an unbeatable price that was showcased on the premier placement of Amazon Today’s Deal page for several hours. As a result, we received an enormous increase in sales during the promotion, especially for an item priced over $200. The Gold Box Deal promotion helped us sell approximately 30 percent of the cameras we had in stock in only a few hours. Considering our large inventory, the amount of orders we fulfilled greatly exceeded our expectations,” said Michael Silberstein, operations manager for Focus Camera, an electronics retailer based in New York City. “The Gold Box Deal attracted so many customers that we can’t wait for our next chance to participate during the holidays. Amazon is undoubtedly our most important sales channel during the holiday season. If our items are listed on Amazon and the price is right, sales are guaranteed.”