Four participating schools – Fashion Institute of Technology, Parsons The New School for Design, Pratt Institute, and The School of Visual Arts – sent two teams of five students (one focused on womenswear, and the other on menswear) to compete in the day-long contest that challenged the selected students to conceptualize, style, and shoot a compelling editorial utilizing its new 40,000 square foot photography studio in Williamsburg.
Industry Panelists at Amazon Fashion Studio Sessions (Photo: Business Wire)
Industry experts including men’s fashion director of T: The New York Times Style Magazine, Bruce Pask; photography director of Vogue, Ivan Shaw, and fashion industry consultant Julie Gilhart acted as mentors throughout the day, providing real-time feedback and guidance to each team as they worked to produce an image in-line with the Amazon Fashion brand.
The five hour challenge culminated in individual team presentations to a panel of industry experts including ready-to-wear designer Steven Alan; editor-in-chief of Lucky Magazine, Eva Chen; fashion industry consultant Julie Gilhart; Council of Fashion Designers of America (CFDA) chief executive officer, Steven Kolb; womenswear designer Derek Lam; creative director of VICE Magazine, Annette Lamothe-Ramos; chief creative officer of Amazon Fashion, Dennis Leggett; co-founder of Art + Commerce, Jim Moffat; men’s fashion director of T: The New York Times Style Magazine, Bruce Pask; co-founder and creative director of Milk, Mazdack Rassi; womenswear designer Tracy Reese; photography director of Vogue, Ivan Shaw; and model Elettra Wiedemann, who voted on the best womenswear and menswear image. Each team was judged on creativity, wardrobe styling, composition, photography, art direction, set design, fashion editing and consistency with Amazon Fashion branding.
Parson’s meswear and womenswear images will be featured on Amazon.com/Fashion. A total of $100,000 was awarded: each winning team received $25,000 for their work and an additional $25,000 for their school. The winning teams will also receive a mentoring session with Cathy Beaudoin, President of Amazon Fashion; Steven Kolb, CEO of the CFDA; and Andrew Rosen, founder and president of Theory.Images available for download here About Amazon Fashion Amazon Fashion, a fast-growing division of Seattle-based Amazon.com, Inc. (NASDAQ: AMZN), is a one-stop destination for head-to-toe style, offering clothing, shoes, jewelry, timepieces, handbags, and accessories from a wide range of iconic, designer, contemporary, and classic brands. Amazon Fashion aims to reinvent the online fashion shopping experience and to support Amazon.com’s corporate mission to be the Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online. In true Amazon style, trying things on—and sending them back—is easy with free shipping and free returns on eligible items. At Amazon Fashion, we carry the newest and most-wanted pieces of the season, along with the classics and basics that make up the foundation of every wardrobe, including must-have denim from Hudson Jeans, True Religion, and Seven for All Mankind. Amazon Fashion also has one of the largest selections of shoes for the whole family, from designer to athletic, including favorite brands like Kate Spade New York, Steve Madden, Cole Haan, Adidas, Timberland, and so many more. Amazon Fashion also carries a vast array of handbags, jewelry, and must-have accessories—as well as an impressive watch selection, including GUCCI, Ferragamo, and Versace. From tried-and-true heritage brands like Levi's, Lucky Brand, and Pendleton to contemporary designers like Rebecca Minkoff, Rachel Roy, Steven Alan, and Tracy Reese, Amazon Fashion offers options for just about everyone. Amazon Fashion also provides how-to-wear-it ideas and style inspiration to make shopping that much easier and more enjoyable. Amazon Fashion editorials highlight the latest trends and newest arrivals, while designer spotlights and other special content take you behind the scenes with industry tastemakers. About Amazon.com Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon’s own back-end technology platform, which developers can use to enable virtually any type of business. Kindle Paperwhite is the world’s best-selling and most advanced e-reader. It features new display technology with higher contrast, the next generation built-in light, a faster processor, the latest touch technology, and exclusive new features designed from the ground up for readers. Kindle, the lightest and smallest Kindle, features improved fonts and faster page turns. The new Kindle Fire HDX features a stunning exclusive 7” or 8.9” HDX display, a quad-core 2.2 GHz processor, 2x more memory, and 11 hours of battery life, as well as exclusive new features of Fire OS 3.0 including X-Ray for Music, Second Screen, Prime Instant Video downloads, and the revolutionary new Mayday button. The all-new Kindle Fire HD includes an HD display, high-performance processor and dual speakers at a breakthrough price. Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, www.amazon.es, www.amazon.com.br, www.amazon.in, and www.amazon.com.mx. As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise. Forward-Looking Statements This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment and data center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.