, Oct. 18, 2013 /PRNewswire/ -- The Esplanade Association, in partnership with the Massachusetts Department of Conservation and Recreation (DCR), today announced a long-term capital campaign to fund restoration of
iconic DCR Hatch Memorial Shell on the Charles River Esplanade. Santander – the campaign's first Corporate Champion – was honored in recognition of its
donation to the restoration efforts at a community celebration today at the Hatch Shell. Santander was formerly known as Sovereign Bank.
Joined by friends of the Hatch Shell, including DCR Commissioner
, Energy and Environmental Affairs Undersecretary Maeve Vallely Bartlett, Massachusetts State Representative
, Santander Chief Marketing Officer
and Managing Director of US Branches
, the Boston Landmarks Orchestra, Dropkick Murphys' front-man
and renowned conductor
, The Esplanade Association unveiled its
campaign. The three-phase restoration project includes plans to overhaul the Hatch Shell grounds, modernize its sound and lighting systems, and enhance and rebuild its structural elements in conjunction with the DCR.
"I thank Santander for their generous donation and partnership in creating lasting improvements that will benefit the residents and families that enjoy the Hatch Shell for many generations to come," said Governor Patrick.
Santander's support will help kick-off the project's first phase, which includes renovations of the Hatch Shell Oval, the large grassy area best known as home of the world-famous
Fourth of July
fireworks display and Boston Pops concert, also widely used for picnics, recreation, movies, concerts, charity walks and other events.
contribution will provide funding for critical design and permitting needs, and support major landscaping efforts, including the introduction of upgraded irrigation systems, high-use turf and improved drainage mechanisms, as well as beautification and plantings. The Hatch Shell last underwent a major renovation in 1991, its 50th anniversary, when the sound system and floors were significantly upgraded. Santander's commitment also launched The Esplanade Association's Corporate Champions program, designed to elicit more fundraising collaboration between
-area corporate institutions and the non-profit organization.
"The DCR is extremely pleased that Santander has joined in our mission to restore this iconic
landmark," said Murray. "We are committed to providing communities across the Commonwealth with the best outdoor experiences possible that improve our residents' quality of life, and we're excited to move forward with plans to enhance the Hatch Shell, a signature component of the Esplanade."
Santander's donation coincides with the Bank's recent corporate name change from Sovereign Bank to Santander, completing the Bank's transformation since Santander's purchase of Sovereign in 2009. The Santander brand was introduced to retail and commercial customers on
, when more than 700 branches across the Bank's footprint rebranded as Santander. The move allows the Bank to leverage the breadth, expertise and resources of one of the most well-respected, strongest financial institutions in the world with the local insights and relationships of a committed, community-focused bank. The Hatch Shell commitment is an example of the expanded community efforts the Bank will bring to the markets it serves.
"We're honored to be the first Corporate Champion of the Hatch Shell Renovation campaign," said
. "With deep connections to the city of
, we are proud to align with top notch local institutions like The Esplanade Association and the Massachusetts Department of Conservation and Recreation and lend our support to restore such a historic landmark benefitting the community. We know how much this park means to the city and we can't wait to help make the Hatch Shell even more beautiful and accessible for Bostonians and visitors alike."
The Esplanade Association's Hatch Shell capital campaign launch underscores the non-profit organization's commitment to update and improve the entire Esplanade, which runs for three miles from the Boston Museum of Science to the
Bridge. The Hatch Shell campaign is one of many improvement initiatives driven forward by the organization, whose goals are articulated in Esplanade 2020, A Vision for the Future, highlighting its aim to make the Esplanade the best park in the world by 2020, with sustainable, universally accessible landscaped grounds featuring improved amenities and high-quality design.
"We set out with the mission to drive enhancements that make the Esplanade a world class park and restoring the Hatch Shell is a key phase in our overall plan," said
, TEA Board Chair. "This highly-used park visited by more than three million people a year merits a world-class community space, and with the help of the DCR and Santander's generous commitment, we are well on our way to making this goal a reality."
In addition to its donation to The Esplanade Association Hatch Shell restoration project, Santander is celebrating its rebranding by aligning with beloved
institutions, which are corporate clients of the Bank, for "Santander Community Day," featuring unique consumer experiences following the Hatch Shell launch. Santander coordinated the first-ever corporate takeover of
fleet of Duck Boats, offering complimentary rides throughout the day, and treated Bostonians to complimentary Dunkin' Donuts and Kickass cupcakes pop-ups throughout the city.
These activities come on the heels of Santander's recently announced "Ideas for Good" community giving campaign, which will allow customers to cast votes for community non-profits at their nearest branch through
, when each of the Bank's 700+ branches will announce the selection of a local non-profit that will receive a
is a top 25 retail banks in
the United States
by deposits, with a presence in
. Santander's 9,218 employees serve the financial goals of American consumers and businesses through its 718 branches and 2,099 ATMs. Headquartered in
, Santander is supervised by the Office of the Currency of the Comptroller and is FDIC insured under its legal name,
the United States
is a wholly-owned, financially autonomous subsidiary of the Santander Group. For more information about Santander in
the United States
or call 877-768-2265.
Santander (SAN.MC, STD.N, BNC.LN)
is a retail and commercial banking group with a presence in ten main markets. Santander is the largest bank in the euro zone by market capitalization. Founded in 1857, Santander had
EUR 1.342 trillion
in managed funds, 102 million customers, 14,680 branches – more than any other international bank – and 186,785 employees at the close of June, 2013. It is the largest financial group in
and has significant positions in the
and the northeast
. Santander was recognized in 2012 as Best Global Bank by
, ranked as a top Greenest Global Bank in 2013 by
and was named 2013 Sustainable Global Bank of the Year by
the Financial Times
. Santander's attributable profit rose 29% from a year-earlier to
EUR 2,255 million
in the first half of 2013. For more information about Santander, visit
About the DCR
The Massachusetts Department of Conservation and Recreation (DCR), an agency of the Executive Office of Energy and Environmental Affairs, oversees 450,000 acres of parks and forests, beaches, bike trails, watersheds, dams, and parkways. Led by Commissioner
, the agency's mission is to protect, promote, and enhance our common wealth of natural, cultural, and recreational resources. To learn more about DCR, our facilities, and our programs, please visit
. Contact us at
About The Esplanade Association
Founded in 2001, The Esplanade Association is a dynamic park friends group dedicated to making life better on the Esplanade. The Esplanade Association partners with the DCR as well as with other non-profit organizations, businesses, and individuals to complete important capital projects and to establish enriching programs at the park. Each year, The Esplanade Association brings more than 2,500 volunteers to the Esplanade to help maintain and care for the park. To learn more about The Esplanade Association, please visit our website at