This Day On The Street
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McDonald's and Netflix Headline Monday's Earnings

Reading the Table

OV / UN Valued -- The stocks with a red number are undervalued by this percentage. Those with a black number are overvalued by that percentage according to ValuEngine.

VE Rating -- A "1-Engine" rating is a strong sell, a "2-Engine" rating is a sell, a "3-Engine" rating is a hold, a "4-Engine" rating is a buy and a "5-Engine" rating is a strong buy.

Last 12-Month Return (%) -- Stocks with a red number declined by that percentage over the last 12 months. Stocks with a black number increased by that percentage.

Forecast One-Year Return -- Stocks with a red number are projected to decline by that percentage over the next 12 months. Stocks with a black number in the Table are projected to move higher by that percentage over the next 12 months.

Value Level is the price at which to enter a GTC Limit Order to buy on weakness. The letters mean; W-Weekly, M-Monthly, Q-Quarterly, S-Semiannual and A- Annual.

Pivot: A level between a value level and risky level that should be a magnet during the time frame noted.

Risky Level: is the price at which to enter a GTC Limit Order to sell on strength.

Hasbro (HAS - Get Report) set a multi-year high at $49.75 on Sept. 20, then traded as low as $45.45 on Oct. 16. The hold-rated game and toy maker is on the cusp of its 50-day SMA at $46.67. My semiannual value level is $45.27 with a quarterly pivot at $47.30 and weekly risky level at $49.23.

McDonald's (MCD - Get Report) set a recent low at $93.14 on Oct. 9 and is below its 50-day and 200-day SMAs at $95.97 and $97.51. The buy-rated Dow component has a weekly pivot at $96.37 and semiannual risky level at $98.47.

Netflix (NFLX - Get Report) set a multi- year high at $334.50 on Oct. 3, then traded down to $282.80 on Oct. 9 vs. the 50-day SMA at $294.90. The buy rated on-line moving rental service has a weekly value level at $318.67 and a weekly risky level at $344.39.
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SYM TRADE IT LAST %CHG
HAS $78.74 0.00%
MCD $99.86 0.00%
NFLX $114.31 0.00%
TXN $49.98 0.00%
ZION $31.19 0.00%

Markets

Chart of I:DJI
DOW 17,689.86 -56.12 -0.32%
S&P 500 2,103.84 -4.79 -0.23%
NASDAQ 5,128.2810 -0.5040 -0.01%

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