Oct. 17, 2013
/PRNewswire/ -- An online marketing campaign is comprised of many moving parts. While unexpected obstacles might arise once the campaign is set in motion, there are steps your small business can take to build a solid foundation and set your marketing efforts up for success. Beyond the most basic step of establishing a goal and strategy to achieve said goal, it is important that campaigns:
- Leverage existing company content
- Use the social platforms where the brand has an established presence to promote the campaign
- Provide consistent messaging across channels and advertising supporting the campaign
- Have a clear call to action driving the audience to a central landing page
, Resident Writer and Marketing Director for
, covers these ideas and offers six tips for running successful digital marketing campaigns in her latest article for PR Newswire's Small Business PR Toolkit.
To learn more:
PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an
affordable public relations and marketing
plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click
. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.
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Manager, Marketing Communications 201.360.6363