LIN Media (NYSE:LIN), a local multimedia company, today announced the appointment of Helen Swenson as President and General Manager of WIAT-TV, the local CBS affiliate, in Birmingham, AL.
Ms. Swenson joins WIAT-TV with over 30 years of television experience. Most recently, she served as Senior Vice President of Live Programming for The Weather Channel, where she created and implemented programming strategies to grow ratings and generate revenue. Prior to The Weather Channel, Ms. Swenson was Senior Multimedia Consultant for Frank N. Magid Associates. During her tenure, she consulted with many stations across the United States and Canada on how to improve ratings, reach revenue goals and enhance their products, programming, websites, mobile distribution and marketing for every screen.
Ms. Swenson is also an accomplished news leader. She worked in news management positions at local television stations in Seattle, WA, Pittsburgh, PA, Miami, FL and West Palm Beach, FL. While she was News Director at KIRO-TV in Seattle, the station received the National Edward R. Murrow Award for Overall Excellence and Best Newscast, as well as Emmy awards for best newscast four years in a row.
In announcing the appointment, Scott Blumenthal, LIN Media’s Executive Vice President Television, said, “Helen is a highly strategic and skilled broadcast executive with a proven track record of achieving growth by developing innovative and superior products that better meet the needs of our viewers and advertisers. We are pleased that she is stepping into the leadership role at WIAT-TV.”About LIN Media LIN Media is a local multimedia company that operates or services 43 television stations and seven digital channels in 23 U.S. markets, and a diverse portfolio of websites, apps and mobile products that make it more convenient to access its unique and relevant content on multiple screens. LIN Media’s highly-rated television stations deliver important local news and community stories along with top-rated sports and entertainment programming to 10.5% of U.S. television homes. The Company’s digital media operations focus on emerging media and interactive technologies that deliver performance-driven digital marketing solutions to some of the nation’s most respected agencies and brands. LIN Media LLC trades on the NYSE under the symbol “LIN”. The Company regularly uses its website as a key source of Company information and can be accessed at www.linmedia.com.