This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

NetProspex Partners With Marketo To Integrate NetProspex Data Enrichment Into Marketo Marketing Automation Platform

Stocks in this article: MKTO

NetProspex, the leading provider of B2B sales and marketing data services, today announced the launch of NetProspex Data Enrichment for Marketo (NASDAQ: MKTO). This new solution integrates directly into a company’s instance of Marketo to enrich contact records by appending and normalizing critical information about the contact and company. This leads to smarter segmentation and lead scoring, as well as better conversion rates from registration forms.

Despite the tremendous benefits that marketing automation platforms can deliver, many marketers struggle with flaws in the data they feed into those systems, such as missing or inaccurate contact information, or different types of data coming in from disparate systems including forms and other lead generation channels. The NetProspex Data Enrichment Connector for Marketo alleviates these issues and streamlines the management of marketing data by automatically normalizing and enriching existing and incoming contact records.

“Complete and actionable data can be the difference between good marketing automation programs and those that have a profoundly positive impact on both lead generation efforts and the bottom line,” said Robin Bordoli, VP of Partner Ecosystems at Marketo. “The NetProspex Data Enrichment integration provides a valuable tool our customers can use to maximize their investment in Marketo and the success of their campaigns.”

Integrated into a Marketo Smart Campaign, and leveraging Marketo Webhook technology, the Data Enrichment solution can append information to improve lead scoring, nurturing, routing and segmentation. Installed in minutes, the connector enables marketers to:

  • Automatically add missing information, such as job titles, phone numbers and email address to leads
  • Append contact and firmographic data, such as revenue, company size and industry
  • Normalize and clean the data entering the database to prevent issues with campaign execution and success
  • Optimize forms for conversion by collecting only basic contact information and making room for questions that uncover buying triggers and increasing form completions

“Marketers are driving incredible productivity gains through the use of technology and much of it starts with their automation platforms,” said Derek Slayton, CMO, NetProspex. “But, just like a sports car needs top-grade fuel to run at its best over the long term, marketing automation must be powered by high-quality data. The NetProspex Data Enrichment for Marketo solution serves a critical role at this marketing data management layer so marketers get the most from their investment in automation and can focus on creating the content that communicates with their target buyers.”

1 of 3

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 18,053.71 +23.50 0.13%
S&P 500 2,088.77 +6.89 0.33%
NASDAQ 4,806.8590 +33.3870 0.70%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs