TripConnect is a cost-per-click solution, which means that participating hoteliers only pay when a traveler clicks through to their website, or more specifically, to their website's reservation page. This is likely to increase the number of 'click-throughs' to the property and therefore likely to increase bookings. This simple user interface was designed to save property owners time in their marketing efforts. It also provides a better user experience for travelers.
In order to participate, hoteliers and B&B owners must have a valid Business Listing with TripAdvisor and work with an Internet booking engine that partners with TripAdvisor in providing TripConnect.
Additional TripConnect features include automated post-trip review collection through Review Express and revenue tracking services, enabling TripConnect users to monitor the benefits of the service. More information can be found at
NOTES TO EDITORS:
TripConnect has generated a lot of interest in the U.S. with a number of Internet booking engines already signing up to be partners, including Anand Systems Inc, Dashbell, Open Hospitality LLC, RezStream and TEST Provisioning.
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