Know your audience. While a lack of skills is the primary reason why many employers will dismiss a job candidate from consideration, two other factors often come into play that can knock you out of the running. Look for those companies that are aligned with your work values.
Proper etiquette is required.
- 23 percent of employers will dismiss a candidate who is not a good fit for their company culture.
- 18 percent will eliminate candidates whose salary expectations are too high.
Not only do you need to make a good impression during the interview, you need to reinforce it afterwards.
Lessons for Recruiters
If you're not mobile, you're not truly accessible.
- 58 percent of employers said it's important to send a thank you after an interview; 24 percent said it's very important.
Nearly two in five employers(39 percent) have jobs that stay open four months or longer due to the inability to find people with appropriate skills. Mobile job search is growing at an accelerated rate, and employers who aren't mobile-optimized are missing out on key talent they need to find quickly.
Reputation can carry more weight than money.
- At least half of job seekers with mobile devices spend three hours or more looking for jobs via those devices every week (49 percent on smart phones and 59 percent on tablets).
- 65 percent of workers who search for jobs via mobile devices will leave a web site if it is not mobile-optimized; 40 percent walk away with a more negative opinion of the company.
When job seekers were asked if they would consider a salary that is 5 percent less than their lowest acceptable salary, a significant number said they would depending on the company's image and applicant experience.
Job seekers say an employment brand is a must-have.
- 68 percent said they would accept a lower salary if the employer created a great impression through the hiring process; the challenge here is 29 percent of job seekers don't think employers do a good job of reinforcing why their companies are a good place to work.
- Job seekers also said they would accept a lower salary if the company had exceptionally positive reviews online (67 percent) or if the company had a lot of positive press recently (65 percent).
While not a new concept, what is alarming is only 38 percent of employers believe their company has a very clearly defined employment brand. This can adversely impact job seeker perceptions and ultimately application rates.
Unresponsiveness can have a ripple effect.
- Nearly half (46 percent) of workers said a company's employment brand plays a very big role in their decision to apply for a job within the organization; another 45 percent say it plays somewhat of a role.
An earlier CareerBuilder study shows that job seekers who don't hear back after applying to an employer are more likely to stop buying products or services from the company. How much are employers at risk?
Flexibility is the new norm.
- 62 percent of job seekers don't feel the companies they have applied to have been responsive.
- On the flip side, 56 percent of employers admitted that they don't respond to all candidates or acknowledge receipt of their applications; 33 percent said they don't follow up with candidates they interviewed with to let them know they didn't get the job. 1
Job seekers are placing a heavier emphasis on a company's ability to provide a good work/life balance when they are considering a job offer.
- 72 percent of workers said it's important that a company offers flexible schedules when they are deciding whether to take a position.
- 44 percent said it's important that the company provide telecommuting options.
For more insights from the study, visit
CareerBuilder study of more than 2,200 hiring managers, June 2013
This survey was conducted online within the U.S. and
by Inavero on behalf of CareerBuilder among 5,518 job seekers and 2,775 hiring managers. The study was fielded
between May 20 and July 1, 2013
(percentages for some questions are based on a subset, based on their responses to certain questions). With pure probability samples of 5,518 and 2,775, one could say with a 95 percent probability that the overall results have a sampling error of +/- 1.3 percent and +/- 1.9 percent respectively. Sampling error for data from sub-samples is higher and varies.
CareerBuilder is the global leader in human capital solutions, helping companies target and attract great talent. Its online career site, CareerBuilder.com®, is the largest in
the United States
with more than 24 million unique visitors and 1 million jobs. CareerBuilder works with the world's top employers, providing everything from labor market intelligence to talent management software and other recruitment solutions. Owned by Gannett Co., Inc. (NYSE:GCI), Tribune Company and The McClatchy Company (NYSE:MNI), CareerBuilder and its subsidiaries operate in
the United States
. For more information, visit