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Isle Of Skye Meets Its 'Virtual' Twin - World First As Scottish Island Teams Up With Skylanders Swap Force™

Stocks in this article: ATVI

LONDON, October 17, 2013 /PRNewswire/ --

 

VisitScotland, the Highland Council and Activision Publishing Partner on the First Ever 'Virtual' Twinning of a Real World Destination with a Video Game World

VisitScotland, The Highland Council  and Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (Nasdaq: ATVI), today announced that the Isle of Skye in Scotland has 'virtually' twinned [1] with Skylands, the home of upcoming game, Skylanders SWAP Force ™. The stunning Scottish Highlands have been brought together with the virtual islands of Skylands, to celebrate the month of SWAPtober and the launch of Skylanders SWAP Force™.  The virtual twinning marks the first time a video game world has twinned with a real destination. Skylanders SWAP Force will be available at retail stores on 18 th October.

     (Photo: http://photos.prnewswire.com/prnh/20131017/647576-a )

     (Photo: http://photos.prnewswire.com/prnh/20131017/647576-b )

     (Photo: http://photos.prnewswire.com/prnh/20131017/647576-c )

Located off the west coast of Scotland, the Isle of Skye boasts stunning mountain scenery, sea lochs and wildlife and attracts visitors from all over the world.  

VisitScotland's Alan Mackenzie, who is based at VisitScotland's Information Centre in Portree, said: "The Isle of Skye is renowned for its stunning landscapes, which possess an almost ethereal quality, and its abundance of wildlife, making it the perfect place to virtually twin with Skylands, home to Skylanders SWAP Force. We're thrilled to be teaming up with the Skylanders TM franchise for this unique partnership, which will help raise the profile of this beautiful part of the world, encouraging families to enjoy a real-life adventure on the Isle of Skye - nowhere else on Earth comes close!"

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