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Four Major Corporations Adopt Public Relations Research Standards

The customer-approved standards are being published by all six organizations and can be found at http://www.instituteforpr.org/researchstandards/.  Further research will be conducted to confirm the validity and reliability of the standards.  The coalition will periodically review and revise the standards based on industry needs and as technology continues to progress.

ABOUT SOUTHWEST AIRLINES CO.

In its 43 rd year of service, Dallas-based Southwest Airlines  (NYSE: LUV) continues to differentiate itself from other carriers with exemplary Customer Service delivered by more than 45,000 Employees to more than 100 million Customers annually.  Southwest is the nation's largest carrier in terms of originating domestic passengers boarded, and including wholly-owned subsidiary, AirTran Airways, operates the largest fleet of Boeing aircraft in the world to serve 97 destinations in 41 states, the District of Columbia, the Commonwealth of Puerto Rico, and six near-international countries. Southwest is one of the most honored airlines in the world, known for its triple bottom line approach that takes into account the carrier's performance and productivity, the importance of its People and the communities it serves, and its commitment to efficiency and the planet.  The 2012 Southwest Airlines One Reportâ„¢ can be found at  southwest.com/citizenship.

SOURCE Southwest Airlines

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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