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Rouse Properties, Inc. (NYSE:RSE), a national owner and operator of regional enclosed malls, today announced it has partnered with
One Potato Two Potato, a joint venture production company founded by Gordon Ramsay and Optomen Television, for the second season of Food Court Wars, a popular competitive reality series which will air on Food Network. Food Court Wars will visit 13 Rouse malls throughout the country, with a different mall food court serving as the battle site and ultimate prize location in each episode.
Tyler Florence, each episode features two teams competing head-to-head for the chance to open a restaurant and receive complimentary rent for one year in a mall food court. The two teams must create a locally inspired food court concept in 48 hours and then outsell the other team in a single day of business, with the winner awarded a prime location in their local mall’s food court.
Andrew Silberfein, President and Chief Executive Officer of Rouse Properties commented, “We are excited to partner with One Potato Two Potato to help aspiring restaurateurs in our communities achieve their dreams of operating their own restaurant in a premier location that is visited by millions of people annually. Food Court Wars is an inspiring, entrepreneurial-driven television series that shares our vision of realizing opportunity, and this mutually beneficial partnership will provide contestants with prime food court space while offering valuable exposure for our malls.”
Nicola Moody, Executive Producer for One Potato Two Potato said, "We're excited to be partnering with Rouse on the second season of our hit food competition format, Food Court Wars for Food Network. We're looking forward to seeing great new restaurants launched by dedicated entrepreneurs in malls across the country, making their creators' dreams come true. In time we hope many of those new restaurants will grow and expand further, becoming household names, and creating must-visit food courts across America."