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How America Killed the Live Event

Stocks in this article: LYV

For years, the U.S. concert, movie, sport and theater ticket-buying public has deflected the blame for decreasing attendance on any scapegoat in sight. The tickets cost too much, the product isn't as good as it used to be, the technology at home is so much better, the economy is bad. Nonsense. Go to your bathroom, point your eyes toward the mirror and look at the problem. If you're not the mouthy, mobile-device-illuminating, performer-heckling, beer-vomiting, phone-ringing lout driving people from public events, you're the timid little shrew allowing them to do so without speaking up.

The numbers back it up. According to Billboard, global concert grosses and attendance each fell 10% last year, with concerts in North America alone drawing 6% fewer people than they did in 2011. Even Billboard admits the damage is likely far worse, as numbers have been much tougher to get since they took a nosedive in 2010 and companies such as Live Nation (LYV) cut back on reporting their attendance and income figures. Meanwhile, BoxOfficeMojo notes that U.S. movie ticket sales that peaked at 1.58 billion in 2002 dropped to as few as 1.28 billion in 2011 before hitting 1.36 billion last year. For perspective, that's roughly the same number of movie tickets that were sold here in 1996.

In 2011, the 16.6 million tickets sold for National Football League games was the lowest number since the league expanded to 32 teams in 2002. Even then, it managed to sell 16.8 million. Major League Baseball, meanwhile, saw attendance drop from a record 79.5 million in 2007 to 74 million this year. Even in theater, the 2012-2013 Broadway season drew 11.57 million people for its lowest attendance number since 2003-2004 -- and that year, it put up seven more new productions.

We know you really want to blame the economy right about now, but the economy isn't what's prompting folks to text through movies, keep phone ringers on during plays and act like damned fools during live performances. Ask comedian Dave Chappelle, who had already taken time away from his career after The Chappelle Show got too hot almost a decade ago and nearly went back into hiding again after a bunch of drunks in Hartford, Conn., turned one of his standup shows into an airing of grievances this summer. Their primary complaint: They weren't hearing enough of themselves and Chappelle wasn't giving them enough attention. Chappelle might be all over the streaming concert startup LoveLive, which colleague Rocco Pendola says says could be a huge boon for the concert industry in general, but Chappelle's comments about exactly why the hecklers went after him says a lot about the comments fields and reality programming behind their taunts.

You know that crowd feels lucky that they got to see me freak out. It's just like being at the expletive tiger show the night Siegfried & Roy got their throats bit out by the tiger. It's expletive up, but I know that's why you go to the tiger show. You don't go to see somebody be safe. You guys are thinking in the back of your mind, "This expletive might get bit. I'd like to see that for $35."

And that's just it -- they want the breakdown, they want the chaos and they want the spotlight for their rightful place in all of it. The comment field concern troll becomes the concert therapist. The professional troll starts shouting for Rick James every time Chappelle lets a joke land. The social networking addict get so accustomed to posting every experience as it's happening that it never occurs to them that a smartphone screen in a darkened movie theater or concert venue is basically an undirected flashlight -- no matter how clever a line it tweets out or how awesome of a blurry, shaky, fuzz-addled video clip it produces.

They want a cast member kicked out of their real-life version of the Real World or Big Brother house because that's the best part of each program. They want to vote a star off the stage because every broadcast talent show in the last decade has asked them to do just that. In every corner, their disruption has been validated and their every thought has been declared worth hearing simply because it is true.

It isn't. Simply having a thought is not a justification for verbalizing it, especially in a communal setting where the people around you have paid to see the attraction in front of them -- not the distraction to their side. Think Fiona Apple isn't looking well during the whopping 45 minutes you've seen her out of her life? Write her people an email or, better, take some vitamins and feel questionably superior for a day. Think she looks high? Consider that James Spader and James Franco have looked similarly high most of their lives and have had thriving careers as adults.

Hate her twitching and muttering? Look up a Joe Cocker or Iggy Pop show on YouTube and see what an onstage fit looks like or, better, soak in Kurt Cobain's headbutt-the-monitor performance of School and ask yourself if maybe you haven't seen enough concerts in your lifetime to voice a qualified opinion.

As for you, retreating ticketbuyer, why are you letting these people ruin an experience you're paying so much for? From 1981 to 2012, the average concert ticket price rose by nearly 400%, compared to the 150% rate of inflation. In 2000, the average price of a concert ticket was $41, according to Pollstar. Today, it's above $65 and rising. In 2012, the average cost of a movie ticket in the U.S. was just under $8. In 1996, the last time this few Americans were going to the movies, an average ticket cost $4.42. On Broadway, the $74 average cost of a ticket for the 2008-09 season ballooned to $117 by 2012-13. Since 2006, the average price on an NFL ticket rose from $62 to $81, according to Team Marketing Report.

This all assumes you got tickets at face value and didn't pay more on the secondary market. That's an investment worth protecting and one that shouldn't be ruined by the thoughtless self-absorbtion of others. We're not advocating direct confrontation that would turn every event into a more of a strawman-building, insult-hurling, live-action message board than it already is. We're just suggesting that maybe you should help your favorite artists, performers and teams by getting event security to play moderator and expelling the offending party. It may take five minutes out of your event, but it beats wrapping things up a half hour or hour early because someone who had the self-restraint knocked out of them by technology didn't know when to keep his or her mouth shut.

If that fails, prepare to view every event through a rectangular, digital filter from this point on.

-- Written by Jason Notte in Portland, Ore.



>To contact the writer of this article, click here: Jason Notte.

>To submit a news tip, send an email to: tips@thestreet.com.

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Jason Notte is a reporter for TheStreet. His writing has appeared in The New York Times, The Huffington Post, Esquire.com, Time Out New York, the Boston Herald, the Boston Phoenix, the Metro newspaper and the Colorado Springs Independent. He previously served as the political and global affairs editor for Metro U.S., layout editor for Boston Now, assistant news editor for the Herald News of West Paterson, N.J., editor of Go Out! Magazine in Hoboken, N.J., and copy editor and lifestyle editor at the Jersey Journal in Jersey City, N.J.
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