Mark W. Kroeger, who for five years has guided investor relations and corporate communications for Scripps Networks Interactive, Inc. (NYSE: SNI), has been named an executive vice president of the company and will serve as chief communications officer. His appointment is effective immediately.
Kroeger will take on expanded corporate communications responsibilities in the new role, including oversight of strategic messaging to all external and internal audiences and directing media relations, employee communications, investor relations and other related communications functions for the company.
Kroeger will report to Joseph G. NeCastro, chief financial and administrative officer.
“As Scripps Networks Interactive has grown, so have the number of stakeholders who have a vested interest in the strategic direction and public profile of the company,” NeCastro said. “It’s essential that we as an organization embrace complete clarity in our communications as we position the company for further growth and competitive advantage. Mark has provided sound guidance and leadership in communications for Scripps companies over the years that uniquely qualify him for this position.”
Kroeger, 61, has served as senior vice president of communications and investor relations since 2008 when Scripps Networks Interactive separated from its former parent, The E. W. Scripps Company. He had previously served as manager, then director of corporate communications and investor relations for E. W. Scripps, joining the corporate leadership team in 1997. Kroeger first came to Scripps in 1978 as a general assignment reporter at the company’s newspaper in Evansville, Ind., where he was later named business editor, then city editor.
Kroeger has a bachelor’s degree in mass communications from Western Kentucky University in Bowling Green and earned a master’s degree in business administration from Xavier University in Cincinnati.
About Scripps Networks Interactive
Scripps Networks Interactive is one of the leading developers of lifestyle-oriented content for television and the Internet, where on-air programming is complemented with online video, social media areas and e-commerce components on companion websites and broadband vertical channels. The company’s media portfolio includes popular lifestyle television and Internet brands HGTV, DIY Network, Food Network, Cooking Channel, Travel Channel and country lifestyle network Great American Country.