Wet Seal will support the launch with creative windows and in-store displays, a national print and digital media campaign, and an extensive social media program that includes a variety of contests hosted on the brand’s social platforms. The first contest is live now and offers fans a chance to win a trip to Los Angeles, CA and experience a runway fashion show to view the ‘Crush by ABC Family’ collection, modeled by select 2012 and 2013 Wet Seal Model Search contest winners. Visit www.facebook.com/wetseal for entry details; click here for official contest rules.The merchandise assortment is being designed and manufactured by long-time DCP licensee, Jerry Leigh, in collaboration with ABC Family stylists and DCP product development teams. The collection will offer a variety of apparel and accessory items ranging from $9.90 to $32.90. Items will be tagged and labeled with ‘Crush by ABC Family’ branding and will flow monthly over the course of the next year. For more information, visit www.wetseal.com.
Disney And Wet Seal Debut #ABCFamilyCrushAtWetSeal – A First Of Its Kind Collection Inspired By ABC Family Characters
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