This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Progress Unveils Bold New Creative Identity To Re-engergize Its Brand

Progress (NASDAQ: PRGS), has introduced a fresh new corporate brand identity, including an iconic new logo, emphasizing the spark of business ideas its software provides to customers and partners and its more than 30-year heritage of innovation. The new corporate brand coincides with Progress’ launch of a platform-as-a-service (PaaS) that enables powerful business applications to be easily created by anyone using a web browser.

Working with North Carolina brand strategy agency New Kind, Progress set out to establish a brand identity that is bold and recognizable but that is also true to the company’s strong values. The idea was to create a modern look that would help position Progress alongside major players in the cloud markets like Amazon, Google, Salesforce.com and others.

The new branding is based on the concept that every new business reality begins as an idea, a simple spark. The color orange, which has always been a core element of the Progress brand, is richer and deeper in the new identity and symbolizes the energy and excitement of the company entering a new era. To develop this new brand identity, Progress engaged a passionate community of advocates both inside and outside the company, including employees, partners, and customers. Their collective ideas served as the inspiration for the final creative direction that was unveiled at Progress Exchange 2013, its annual worldwide conference for customers and partners last week in Boston.

Executive Quotes:

Jennifer Smith, chief marketing officer at Progress said, “This new identity – defined by a spark - reflects the company vision of helping our customers and partners turn their ideas into business reality. The new technology we’re delivering makes it easy to take the spark of an idea and create powerful data-driven business applications that can run anywhere. The imagery and the color palette reinforce a cohesive brand identity across all of our products and evoke the simplicity and imagination that are at the heart of what Progress offers.”

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,279.74 +13.75 0.08%
S&P 500 2,010.40 -0.96 -0.05%
NASDAQ 4,579.7890 -13.6380 -0.30%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs