Time Warner Cable today announced that its Connect a Million Minds (CAMM) initiative was inducted into the PR News Hall of Fame during an awards ceremony held today at the Grand Hyatt Hotel in New York City.
CAMM is a five-year, $100 million cash and in-kind philanthropic initiative to address America’s declining proficiency in science, technology, engineering and math (STEM). Using a variety of channels to raise awareness and connect students to engagement opportunities in STEM, TWC is empowering students as the next generation of problem solvers. Cone Communications assisted in the development of CAMM and continues to counsel Time Warner Cable on its effective implementation.
Each year, the Platinum PR Awards Hall of Fame honors successful communications initiatives that have stood the test of time. According to PR News, “Inductees represent the best of PR, serving as best-in-class models for all future communications initiatives.”
“Recognition of this caliber is very gratifying and humbling,” said Tessie Topol, Vice President, Corporate Social Responsibility, Time Warner Cable. “We are proud to be able to use our efforts to address a critical issue that is so deeply tied to future success for our students and for our country.”“Time Warner Cable has truly created a model program. Over the past five years, they have made significant investments in time, money and manpower to make Connect a Million Minds the large success it is today,” commented Bill Fleishman, CEO, Cone Communications. “We are thrilled to be working with them to accomplish their goals and make an impact on such an important issue.” About Connect a Million Minds Time Warner Cable’s (TWC) Connect a Million Minds (CAMM) is a five-year, $100 million philanthropic initiative to address America’s declining proficiency in science, technology, engineering and math (STEM). Using its media assets, TWC creates awareness of the issue and inspires students to develop the STEM skills they need to become the problem solvers of tomorrow. Program highlights include: original PSAs that challenge public perceptions of STEM; a unique website where the public can pledge to connect young people with the wonders of science; “The Connectory”, an online resource for parents to find informal STEM learning opportunities in their communities; grants to non-profit organizations that bring after-school STEM learning to students; and TWC employees, over 50,000 strong, who volunteer their time at events like science fairs and robotics competitions. National partners include CSAS (Coalition for Science After School) and FIRST (For Inspiration and Recognition of Science and Technology). Local TWC markets are activating CAMM across the country with community-specific programs and partnerships. To find out more and to take the CAMM pledge, visit www.connectamillionminds.com. About Time Warner Cable Time Warner Cable Inc. (NYSE:TWC) is among the largest providers of video, high-speed data and voice services in the United States, connecting more than 15 million customers to entertainment, information and each other. Time Warner Cable Business Class offers data, video and voice services to businesses of all sizes, cell tower backhaul services to wireless carriers and managed and outsourced information technology solutions and cloud services. Time Warner Cable Media, the advertising arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions. More information about the services of Time Warner Cable is available at www.twc.com, www.twcbc.com and www.twcmedia.com. About Cone Communications Cone Communications ( www.conecomm.com) is a public relations and marketing agency known for igniting brands with high-impact strategies and programs based in deep insights, unique subject matter expertise and innovation. Focusing on key areas such as brand communications, social media, corporate social responsibility, cause marketing, entertainment marketing, nonprofit marketing, and crisis prevention/management – the agency is positioned to help clients achieve both business and societal outcomes. Cone Communications is a part of Diversified Agency Services, a division of Omnicom Group Inc. About Diversified Agency Services Diversified Agency Services (DAS), a division of Omnicom Group Inc (NYSE:OMC) ( www.omnicomgroup.com), manages Omnicom’s holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.
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