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Apple's New Retail SVP Will Disrupt, Then 'Steal' Tim Cook's Job

You are looking, quite possibly, at the next CEO of Apple.

Do you really think somebody of Ahrendts' quality and stature is going to be Apple's SVP of Retail for the rest of her life? Do you really think she would give up a CEO gig at Burberry to report to Tim Cook, no matter how prestigious Apple is or how much money the company threw at her?

If Ahrendts' press clippings foreshadow the type of job she will do in her new role at Apple, it will quickly become apparent to everybody, including Tim Cook, that she should be CEO. Enough of this hogwash about Sir Jony Ive and newest cub Craig Federighi. Apple doesn't require a pure tech or design geek or, worse yet, a supply chain genius as CEO. It needs "a design fanatic, a digital evangelist, and a master of millennial marketing."

The female version of Steve Jobs maybe? All the better. Take that Twitter!

-- Written by Rocco Pendola in Santa Monica, Calif.

Rocco Pendola is a columnist and TheStreet's Director of Social Media. Pendola makes frequent appearances on national television networks such as CNN and CNBC as well as TheStreet TV. Whenever possible, Pendola uses hockey, Springsteen or Southern California references in his work. He lives in Santa Monica.
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