Oct. 15, 2013
/PRNewswire/ -- People to People Ambassador Programs, the leader in global
, Senior Director of
Health and Safety
, on his appointment to the position of President of the
Student and Youth Travel Association
(SYTA). Bowers will oversee the collaboration amongst tour and travel operators in the student and youth travel space for one year through
"We are very pleased that the SYTA duly recognizes Mike's long tenure in the travel industry," said
, interim CEO for People to People Ambassador Programs. "We know that one of the most important issues in youth travel is working with companies with strong histories and credibility, and I believe his presence in a leadership role will be a valuable asset for SYTA."
According to Bowers, the Board of Directors of SYTA have crystalized their short and long term strategic plans, which includes commissioning a first of its kind research project that will help quantitatively define the industry of Student Educational Travel, estimated to have an annual sales value in the billions of dollars. This study will focus on student travel preferences, spending habits and include data on the impact of international student educational travel into
the United States
. The result of the study will be released at the SYTA Annual Conference in
"I am blessed to be working with such a talented board of directors and an incredible staff at SYTA led by our Executive Director,
," said Bowers. "As an organization we strive to make student educational travel more accessible to all young people and do so safely. I look forward to helping SYTA grow in its role of the The Voice of Student and Youth Travel
SYTA is a non-profit, professional trade association that promotes student and youth travel, serving as a trusted resource for educators, administrator, parents and travel professional. Membership of SYTA continues to grow with over 800 travel companies and organizations nationwide.