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Nike Unveiled Its Nike+ FuelBand SE Today And Also Announced The Creation Of Nike+ Fuel Lab, An Evolution Of Its Popular Nike+ Accelerator Program And The First Held In San Francisco. (Photo: Business Wire)

Nike+ Move App

Launched by Apple at their recent event, the Nike+ Move App is an introductory NikeFuel experience for iPhone 5S users. Nike+ Move measures when, where and how you moved and uses NikeFuel to motivate you. Nike+ Move then lets you compare your movement with that of your friends or other Nike+ Move users around you.

Availability

The Nike+ FuelBand SE will be available beginning November 6, 2013, in the current Nike+ FuelBand countries of US, Canada, and the UK and will also be available in France, Germany and Japan for the first time.

The Nike+ FuelBand SE will launch in Black and the Sport Pack colors of Volt, Pink Foil or Total Crimson priced at $149 (US).

A limited time pre-order for Nike+ FuelBand SE begins today, October 15, 2013, in the US, UK, France and Germany at www.nike.com/fuelband (TBC).

Additionally, the updated Nike+ FuelBand App and the Nike+ Move App will be available for free download on November 6, 2013, free from the App Store at www.apple.com/appstore

For more information on the Nike+ FuelBand SE, Nike+ FuelBand App and NikeFuel please visit:  www.nike.com/fuelband. Or follow NikeFuel on Twitter.

About NIKE, Inc.

NIKE, Inc., based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly-owned NIKE, Inc. subsidiaries include Converse Inc., which designs, markets and distributes athletic lifestyle footwear, apparel and accessories and Hurley International LLC, which designs, markets and distributes surf and youth lifestyle footwear, apparel and accessories.

Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20131015006391/en/

Copyright Business Wire 2010
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