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Nike Unveiled Its Nike+ FuelBand SE Today And Also Announced The Creation Of Nike+ Fuel Lab, An Evolution Of Its Popular Nike+ Accelerator Program And The First Held In San Francisco. (Photo: Business Wire)

Groups

People like to work out and share accomplishments and competition with friends. To help this process, Groups functionality and improved social sharing tools have been added to Nike+ FuelBand SE and new App. With Groups, Nike+ FuelBand SE users can join their friends in a Group and share their latest achievements, cheer each other on and even work together towards one common group goal.

Double Tap for Time

Never search for the time again. This simple feature allows you to access the time instantly at two touches of a button.

Milestones

For more fun, new Milestones have been added - like one million or two million NikeFuel banners - and a host of new milestone achievements to win. Now users earn Achievements not just for their NikeFuel total, but also for Sessions, Fuel Rate, streaks, and hours won. Achievements are tracked in the new Games section and also unlock new Achievements at each Milestone reached.

Nike+ Ecosystem

Nike+ Fuel Lab

Building off the success of last year’s Nike+ Accelerator program, Nike today announced Nike+ Fuel Lab. Based in San Francisco, the 2014 Nike+ Fuel Lab is designed for tech companies with an existing product offering and a desire to help people live more active lives by connecting with NikeFuel. Ten partner companies will be selected and given tools, resources and support to bring an integrated product to market by the end of the 12-week program. For more information visit nikefuellab.com.

Nike+ Running

Starting today, runners logging miles with the Nike+ Running App for iPhone will find a more fun and personalized experience with the debut of two new features: Photo Sharing and Auto-Pause.

The latest update to the popular running app allows users to share photos from before, during and after their run instantly with their friends through Facebook, Twitter, Instagram and Path. Auto-Pause uses the app’s GPS technology to detect when the runner has stopped and automatically pauses the workout. When the app pauses, the camera icon pops up to enable picture taking, creating a seamless experience between the two new features. When the runner starts up again, Auto-Pause can tell and resumes tracking stats.

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