Oct. 15, 2013
/PRNewswire-FirstCall/ -- As part of their ongoing "
The Music Experiment 2.0
" social media-driven concert series, MTV Iggy and Intel Corporation today announced that Grammy Award-winning rock band Arcade Fire will perform a special show at an as-yet-unannounced outdoor location in
, upon release of their hotly anticipated fourth studio album,
, fans can visit
for a chance to win tickets to the exclusive live performance by participating in "The Music Experiment 2.0" across Facebook, Pinterest, Instagram, Vine, Shazam and Twitter. The performance will also stream live on
and through The Music Experiment Windows App.
"Nothing is more exciting than a band at the absolute height of its creative powers stretching into new sonic directions, and The Music Experiment is thrilled to host Arcade Fire as it drops the biggest rock record of the year," said
, general manager and senior vice president, MTV World. "Arcade Fire is that rare, massive band that manages to connect individually and intimately with its fans; we created The Music Experiment with Intel to empower just that kind of passionate connection among true music lovers."
Arcade Fire is Win Butler,
Richard Reed Parry
. The band emerged from
in 2003 and rose to international prominence with its acclaimed debut
was followed by
in 2007 and
entered the U.S. charts at #1 and went on to win that year's Album of the Year Grammy award.
, the fourth Arcade Fire record, will be released
"With the Music Experiment series, we're going after the progressive millennial audience, a demographic that is early to adopt new technologies," said David Veneski, the U.S. media director for Intel. "It's a program that shows the value of technology to this key audience through something fun and social, which is important to extending our brand message and extending the experience above and beyond the small number of people who actually get to participate."