NEW YORK ( TheStreet) -- Netflix (NFLX - Get Report) shares rallied Monday on rumors about a potential deal with cable companies.
Chris Ciaccia told Debra Borchardt that Netflix would get a big boost if it partnered with the likes of
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Time Warner Cable
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A deal would reportedly bring the Netflix streaming service to the set-top box sets that cable companies provide to customers.
Netflix recently worked out an agreement with British provider
Ciaccia said, however, that a deal likely would be very different in the U.S., and he cautioned that it's not clear whether the rumors are true.
Cable providers may think that offering Netflix will prompt customers to buy more services from the cable companies, such as high-speed Internet, he said.
A deal could signal that the companies are not actually the adversaries people think they are, Ciaccia also said.
A potential deal likely wouldn't happen before the end of the year, however, he also said.
-- Written by Bret Kenwell in Petoskey, Mich.