PALO ALTO, Calif.
Oct. 15, 2013
/PRNewswire/ -- Chief Strategy Officer at
, was one of the first people to arrive at the intersection of social technology and business strategy. He has overseen more than 800 deployments of social platforms in major corporations. A true pioneer of what is arguably the most important development in business today, he knows better than anyone how social technology is changing the way businesses operate and how successful companies are leveraging it to their advantage.
TRANSFORM: How Leading Companies Are Winning with Disruptive Social Technology
; Hardcover & eBook formats:
), written with
Sara Gaviser Leslie
, Morace examines best practices for developing a winning business strategy that places heavy focus on collaboration, open communication and wide networks of connections--absolute necessities for success in business today.
Noted Morace: "It's clear many business executives want to harness the power of digital technologies but simply didn't know where to start. Working with hundreds of iconic brands who have transformed their organizations has given me unique insight into what consistently produced results and the common mistakes that set companies back. My hope is this book will be an invaluable resource for any executive looking to lead their company into the future."
Morace noted that he called the book 'Transform' "because the technologies available today are not only allowing businesses to work faster, but do so in a fundamentally different way. These modern organizations are flatter, more connected and more transparent. They make decisions with better information and take action with greater agility. Transformation is the perfect word to describe the profound change that is taking place across the business landscape."