MetLife, Inc. (NYSE:MET) announced today that its Individual Distribution organization has been renamed the “MetLife Premier Client Group,” and that the company is launching a new integrated marketing campaign under the banner “The MetLife Perspective” to introduce the name and the organization’s evolving approach to doing business.
The MetLife Premier Client Group’s foundation is its workforce of highly trained and credentialed financial professionals who are being given the sophisticated tools, guidance and support they need to succeed. Through the company’s new Client Engagement Model
, MetLife is providing its financial professionals with a standardized consultative framework that includes skill development, coaching and a process-driven approach, enabling its financial professionals to better identify client needs and to deliver the right products and services.
“Our financial professionals are among the best in the business,” said Eric Steigerwalt, Executive Vice President, U.S. Retail, MetLife. “MetLife is one of the foremost distribution organizations in the industry, and through the MetLife Premier Client Group, we can help our firms, and our business, continue to grow.”
To support a more consultative approach to client service, the Group is ensuring more effective access to resources through a new Regional Organization Model that will enable its financial professionals to work together in teams. This model will provide clients with comprehensive wealth and risk management solutions that meet their individual needs, creating lasting client relationship-building opportunities.
MetLife will continue to bring products to market that support this new approach to client service, complementing recently released products like MetLife Promise Whole Life Select
, MetLife Shield Level Selector
, MetLife Income Guard, and the One Year Term Convertible and Renewable Options Rider.
The MetLife Perspective Campaign
To introduce the MetLife Premier Client Group name, MetLife is launching a new integrated marketing and advertising campaign titled “The MetLife Perspective.” Launching in October, the MetLife Perspective campaign will initially include a series of print and online ads in leading industry publications and sites. The first ads focus on the company’s perspective on teamwork and on the value of taking a holistic and comprehensive view of an individual client’s needs and goals.