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American Express Travel Survey: Internet, Friend Or Foe Of Travel Agents?

Booking Further Out and Farther Away

As travel counselors continue to be valued for their ability to customize trips, they are noticing other positive signs within the industry, including the fact that 75% of their business is from long-term relationships and referrals. In addition, 43% of the survey’s respondents reported customers were booking travel further ahead in 2014 (vs. 2013) and 92% said their customers were planning to spend at least as much, if not more, on trips in 2014 (vs. 2013). With extra budget slated for vacations, travelers are planning to visit more exotic locales, with 54% of travel counselors seeing a growing preference for international destinations. Among the places with the highest demand: Southeast Asia, Rio de Janeiro, New Zealand, Croatia and Costa Rica. Arts and culture remain key drivers for vacation decisions according to 32% of respondents, followed by ultra-luxury travel (27%), culinary travel (21%) and adventure travel (16%). Cruising will also continue to make waves, with 42% reporting that more travelers are cruising in 2014 and an impressive 76% of respondents noting the continued trend towards river cruising.

The results of this survey were revealed during the American Express Retail Travel Learning Forum and National Summit, Oct. 10-16, 2013. This invitation-only, six-day event was created to enhance the skill set and tools available to participating agents and illustrate the longstanding benefits of membership to the American Express Travel U.S. Representative Network.

About American Express Travel

American Express entered the travel agency business in 1915 and today operates one of the largest travel networks in the world. American Express Travel provides expert advice to customers when planning and booking their travel, as well as in-trip support. Whether booking online or connecting with its network of knowledgeable travel counselors, American Express Travel allows customers to get the most out of their travel experiences. Card Members also have access to exclusive travel offers, benefits and rewards they need to Take Membership Further SM. To book travel and to learn more about travel and related services, please visit

About American Express

American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at and connect with us on,,,, and

Key links to products and services: charge and credit cards, business credit cards, travel services, gift cards, prepaid cards, merchant services, business travel, and corporate card.

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