Then there's Christmas. Every retailer is defined by Christmas. Amazon is no exception. Last Christmas it brought in almost two-thirds of its annual revenue, over $39 billion, during the fourth quarter. Any failure at this point, whether caused by internal factors or external factors like a U.S. default and recession, could turn its 2013 into a disaster.
Bezos and Amazon.Com are as busy as Santa Claus himself right now, doing everything they can to execute the plans they've spent all year making. The new Kindles are out and getting reviewed, new warehouses are stocked and the company's cloud has been scaled to meet both its own and its' clients' demands.
This is the point, in any year, where a retailer is sort of holding its breath, hoping the customers deliver on the plans they've been making. A hagiography making the founder out to be some weirdo is the last thing Jeff Bezos and Amazon.Com need right now, with the fate of the whole year hanging in the balance.
But that's retailing.At the time of publication, the author owned 100 shares of COST and 80 shares of AAPL. Follow @DanaBlankenhor This article was written by an independent contributor, separate from TheStreet's regular news coverage.
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