NEW YORK (TheStreet) - At some point in a successful company's evolution, its founder appears as a mad genius and its image morphs into that of a rampaging monopolist.
That's the stage of life Jeff Bezos and Amazon.com (AMZN) have reached with the publication of Brad Stone's "The Everything Store," ( available at Amazon, naturally ).
In Stone's account, Bezos get the full Steve Jobs treatment. He never knew his father, he's wildly eccentric and his knowledge gets reduced to aphorisms such as "Life's too short to hang out with people who aren't resourceful," that are meant to explain just about everything.
In fact, Bezos is quite different from Jobs, and Amazon is quite different from Apple. Bezos is methodical and his company is based on networks. Bezos is accessible right down to his e-mail address while Amazon mainly sells other peoples' stuff.(AAPL) size. It's still smaller than Microsoft (MSFT) or Target (TGT) (although it could pass both this year), much smaller than either Costco (COST) or even Kroger (KR) on the top line. Even if it meets its sales goals for this year it will be one-fifth the size of Wal-Mart (WMT). And this is just a stage, a point defined by journalists, not by the company.
- Having made it in tablets, there's speculation about a phone.
- Having come to dominate the public cloud, there's speculation about what happens when hybrid cloud becomes the thing.
- People are asking whether Bezos' purchase of The Washington Post will leave him distracted, or whether he intends to become king of all media.
- Amazon is being feared as a monopolist and criticized for what's on its shelves.
Select the service that is right for you!COMPARE ALL SERVICES
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
- Real Money + Doug Kass + 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV